From Our Blog

How to Reduce Your Unsubscribes

How to Reduce Your Unsubscribes

June 27, 2018

We’ve all experienced the disappointment – another reader requests to be removed from the newsletter list. Suddenly you have all those nagging thoughts- was it something I said? Something I should’ve said? Are my newsletters useful? Is my content fresh? Those are good questions to ask if you are losing more readers than you would […]

Writing Headlines for Better Open Rates

Writing Headlines for Better Open Rates

June 12, 2018

What does it take to write a compelling headline for an email newsletter?Overall, Seek to be the one who provides helpful advice, and deliver.

What is an open rate and why is it important?

What is an open rate and why is it important?

May 31, 2018

When you send out email newsletters, how do you gauge success? If you are not reviewing your open rate and analyzing the most successful headlines and content types, you could be missing out on a huge opportunity to increase your readership.