Houses aren’t one-size-fits-all. Neither is your content! If you are looking to get the most out of your readership and gain clients, your content must be customized not only to the stages of home buying, but also to the phases in your home buyers life. What advice is most helpful for your clients (and potential clients) in the home buying process? Is it getting the most bang for their buck? Is it maximizing small spaces? Proximity to great schools? Proximity to night life? Energy efficiency? Downsizing? Up-sizing?

The answer is all of the above- and more. While a lot of these inevitably overlap for some clients, most have one defining factor they point to when asked why they are looking for a new home. This is where content marketing can make or break your ability to reach each member of the home buying audience and make them feel like you understand their needs. As a real estate agent most assuredly your goal is understanding your client’s needs and finding the answer in a house they can call home- at a good price in good timing. So does your content speak that goal too? Is your content geared towards understanding your client’s needs? Does it solve a problem, answering nagging questions they are asking?

Per dollar, content marketing produces 3 times more leads. Are you investing proper time and money into your content marketing needs? Are you receiving a return on your investment on blog posts, newsletters or social media posts? Are you targeting all age groups? Have you set defined goals and are you monitoring how and when you are reaching them? The answers to all of these questions are just the start to reaching your full potential as an agent through content marketing.