3 Ways to start with SEO for Real Estate Professionals
It should come as no surprise that when writing about getting your website recognized and tracking site traffic, Google holds title to my first three recommendations for getting started. Who knows more about site recognition and tracking than Google?
Getting started, this post will not be all inclusive, rather, merely a launching pad for your journey into Search Engine Optimization (SEO). You may have heard the term SEO used by your marketing team, your site designer or anyone in the business of promoting business online. The good news is, you don’t have to be a professional to start with these three simple tools.
A very brief summary of starting tasks would be
1. Get your site recognized on the web
2. Get your site plugged and start tracking traffic
3. Monitor trends around the country (and world) that relate to your business.
Let’s dive in.
My top three starter ways to start with SEO for your website are:
- Google Search Console
- Google Analytics
- Google Trends
- Get your site recognized: Google Search Console
Google Search Console (also see Bing Search Console) are web indexing sites that ensure your website is submitted to its search engine in case it hasn’t already been picked up. Google Search Console tells the web, “Hey! this site is new, and here’s who owns it”. As efficient as Google is, you can imagine with over a billion (yes a billion!) websites yours isn’t in queue to be recognized for quite some time. So why not cut the line and add it yourself? This is relatively simple. I have added screenshots below to show you how to add your website to Google Search (and Bing Search).
Click the link(s) above and follow the steps as shown below:
Type in your site name. And click submit- it’s that easy!
2. Get your site plugged in: Google Analytics
Google Analytics is a great way to have Google “crawl your site” to see who’s coming to your site and where they are coming from (more on that later). This is arguably the best (and cheapest- aka free) ways to see who is coming to your site, where they are coming from, how long they stayed on your site and where they left your site. This information may not sound glamorous, but it is absolutely vital to knowing what visitors like about your site and what is turning them off. For example, if someone spends an average time of 10 minutes on your site, and 8 of those minutes are on your blog, you might have pretty strong writing skills (or at least something interesting to say). But let’s say the visitor spent 10 seconds on your sales page and then left your site, without contacting you or going any further. Chances are you have a weak sales pitch, don’t offer the services they need or are priced too high (if you have any pricing indicators). Using this information with a big enough amount of data, you can create a pretty good visual of what you should do to improve your site and create clients from visitors! Go to Google Analytics to sign up for a free account:
Click Sign up for free:
Fill in your business name and site address:
As you can see Real Estate is a site category!
And you’re in! Now you will just need to follow your site host’s instructions for placing the Analytics code into your site so it can be tracked and analyzed. You’re good to go!
Track key terms for your site: Google Trends
Google Trends is a really great resource for seeing real time what words people are using to search for your industry on the web. You can also compare search terms and see how they match up. This can be especially useful if you are struggling to see how to be unique in an industry where a few words are used to produce the bulk of traffic. In Real Estate, your terms will mostly be all the same no matter what company you work for. But by narrowing down specific trends, and monitoring frequently, you can see as soon as a new keyword comes on the scene, or what terms are dropping off.
As you can se Real Estate is most popular as a search term (right now) in the Midwest. The cool thing about Google Trends is you can search by time frame and location.
You can also add multiple search terms to see how they match up by region:
Those are three quick ways you can dip your feet into the SEO pool to start figuring out how to get your site some traction on the wide, wide web of Real Estate sites. Don’t fall into the pool of thousands of Real Estate sites all doing similar things. This is a great way to figure out to stand out and keep rising above competition! Of course, if all of this is a little overwhelming, or you simply don’t have time to stare at trend charts, Estate Web Design offers these services 😉