Determining Web Site Needs for a Real Estate Professional

Deciding your business needs a website (or deciding your site needs an overhaul) can be exciting and even an easy task. But the decisions that follow can be more daunting. What should my domain name be? What should my site include? Should it be one page? 5 pages? Should I have an IDX plugin or just list my properties individually? Should I update my site myself or hire out? How should my marketing be set up? Should I provide online consultation? A forum? A blog? A knowledge index? Should I allow my tenants to pay online? Should I have a tenant portal?

These are only a few of the questions that must be asked when setting up a real estate specific website. As a real estate professional- whether that be an agent, an investor or a landlord- your goal is most likely to draw as many viewers to your site as possible, and keep them there. While on your site there may be a particular action you want your reader to take. This could be an appointment setup, an email/blog subscribe,  setting up a visit to your property or processing a payment. All of these tasks are called conversions. This is the peak where your reader turns into a doer. But how do you get there? The answer is by careful attention to every detail. By asking questions your potential reader or client may have, and addressing those issues in the design of your site, you can be a step ahead and catering to the needs of your readership.

We would love to help you answer all of these questions, in a way that is simple and clear to understand. A lot goes into the web design process, and that load can be taken off of you in a second. Estate Web Design specializes in taking the passion of your business and not only making it known to the public, but engaging the public. Email today for a quote. A questionnaire will be sent to determine the basic needs of your site and upon return a work-up of cost and timelines can be provided. We look forward to hearing from you!

 

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